Sarcasm detection and sentiment analysis represent critical challenges in the interpretation of social media communications. The subtle and often context-dependent nature of sarcasm complicates ...

Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest ...

In today’s digital world, the real value of social media lies in understanding conversations—not just counting likes or followers. For creators, marketers, and businesses alike, the comment section on ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...