It always starts with toys. Then it’s the clothes, skin care, technology, water bottles, keychains, and on and on and on. Kids have always wanted what their friends — and the popular kids — have, but ...

Back-to-school shopping is nothing new, but sharing what you’ve purchased on social media is a relatively new phenomenon that’s becoming more popular than ever among kids and teens. If you searched ...

Join me as I shop for my must-have products for the new school year at Staples! From classroom basics like Kleenex and Lysol ...

Back-to-school season is officially upon us, and with it comes the usual influx of ad campaigns and last-minute trips to Target. This year, though, some parents are sensing a shift—and they’re sharing ...

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WILMINGTON, N.C. (WECT) - According to the National Retail Federation (NRF), K-12 shoppers will spend an estimated $11.2 billion on clothes and accessories during the back-to-school season. For many ...

Like most teenagers, Aarya Potti frequently scrolls TikTok, finding inspiration for outfits or learning life hacks. But as the incoming Elon University freshman has begun preparing for college this ...

American Eagle teamed with Snapchat for a back-to-school campaign targeting Gen Z that kicked off July 10, according to a Snap company blog post. The retailer is featuring over 800 of its locations ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Grace Waterman is among millions of TikTok moms ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Value, cost and well-worn tropes are dominating ...