SWAC announced its partnership with Mercurius Media Capital as a Strategic Limited Partner. Breaking down the pros and cons ...

"We look for media partners who have real trust with their audience,” said Piyush Puri, Founding Partner, Mercurius Media Capital. “The SWAC has built that over a century. SWAC TV now gives brands a ...

Florida A&M basketball teams left Huntsville empty-handed on Saturday, Jan. 31. The Rattler women shot 29 percent from the field and 21 percent from three-point range while losing to the top ...

The Southwestern Athletic Conference (SWAC)’s 2025 Starry SWAC Men’s Basketball Tournament presented by Buick winner: Alabama State Hornets clinch first SWAC title since 2011 The Alabama State Hornets ...

Dr. Charles F. McClelland was named the sixth Commissioner of the Southwestern Athletic Conference with SWAC 2025 MVP Aniya Gourdine, Southern Jaguars (Photo Credit: Munson Steed) The Southern Jaguars ...

HOUSTON - Prairie View A&M and Arkansas–Pine Bluff share the early lead in the Southwestern Athletic Conference men’s race, while Southern, Alabama A&M, and Texas Southern sit atop the women’s ...

HOUSTON — The Southwestern Athletic Conference continues on Saturday, Jan. 24, with a full slate of men’s and women’s basketball games. According to our HBCU Legends' advanced analytics projections, ...

PRAIRIE VIEW, Texas — Texas Southern guard Daeja Holmes scored a game-high 34 points, leading the Lady Tigers to a 72–63 road victory over Prairie View A&M on Saturday night in a Southwestern Athletic ...

Florida A&M basketball is amidst its Alabama swing. The Rattlers women’s and men’s basketball teams will face the Alabama A&M Bulldogs on Saturday, Jan. 31, in Huntsville. Women tipoff the ...

Men’s Race: Prairie View A&M, UAPB Set Early Pace Prairie View A&M (8–9, 3–1 SWAC) and Arkansas–Pine Bluff (6–11, 3–1) are tied for first place in the men’s standings. The Panthers hold the stronger ...

The Florida A&M men's and women's basketball teams are set to play against Alabama A&M. FAMU's men's team will also face Alabama State during their trip to the state. The men's team recently had its ...