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SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020. We’ve already covered how SMS marketing is making a comeback, as more B2C and ...

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners worldwide. In an age where digital tools can make or break your business, I’m ...

Today's consumers are mobile. They're always on the go, sending and receiving messages of all types. As a marketer, you can meet the increasing mobile expectations of your consumers with the basic ...

With open rates for email marketing at all-time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to deliver on its initial hype, and more, it’s ...

In the growing and ever-evolving world of mobile marketing, SMS text messaging continues to be the bellwether. And why not? SMS is easy and convenient for the consumer and provides the greatest reach ...

Entering a contest, joining a mailing list for text-messaged coupon codes and signing up for mailing lists are methods of garnering Short Message Service or SMS opt-ins. Asking customers as they order ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This past year, when the pandemic mostly kept us apart from friends and family, we ...

Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...