There are three common mistakes firms make when pitching a new product or service, writes Rob Enderle. Here’s how to get it right. After recently watching two major product presentations from firms ...

Marketing has many purposes, including introducing products and services, increasing a company's brand awareness, and driving sales. Marketing can't accomplish any of its purposes without effective ...

Rival trading card manufacturer Panini America has traditionally used Dutch auction formats for high-end releases, including ...

NEW YORK--(BUSINESS WIRE)--Multi Packaging Solutions (“MPS”), a global leader in value-added print and packaging solutions for the healthcare, branded consumer, and multi-media markets, has signed a ...

Dobbs Stanford Corporation represents several companies that enable AV integrators, technology managers, and others to provide their customers with the technology they need. That requires a deep ...

NEW YORK--(BUSINESS WIRE)--Multi Packaging Solutions (“MPS”), a global leader in value-added print and packaging solutions for the branded, healthcare, and multi-media markets, has formally completed ...

Stampede Presentation Products leadership told attendees at its 2018 Vendor Summit that the pro AV distributor wasn’t planning to change its values in the aftermath of its acquisition by DCC ...