Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant ...

Business Insider/Dennis Green The products I tested came in the "Night" fragrance, which is described as "a cool rush of grapefruit, lavender, cedar wood, and praline notes." Axe — scorned by anyone ...