Philadelphia Cream Cheese’s new mascot puts the cow in cowboy

Phillyboy rides into kitchens as the 150-year-old brand’s first U.S. mascot in its biggest marketing push yet.
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Watch: Philadelphia Cream Cheese ‘spreads’ non-bagel recipes with new Phillyboy brand character

Have a tub of Philadelphia Cream Cheese in the fridge, but no bagels to spread it on? No need to fret. The cream cheese brand’s new Phillyboy character is coming to the rescue — while riding a cow.