Everyone Sells explores the neuroscience of trust and storytelling to help people drive action and do their jobs betterLOS ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The best tag line for the film Friendly Persuasion, which featured Gary ...

Whether you're negotiating a pay raise, presenting ideas to your colleagues or convincing your friends to try out a new restaurant in your city, persuasion is an integral part of communication in your ...

This week, I will continue our discussion on the importance of touch in dating and relating. We will learn a bit more about how to influence and persuade others with touch ... not to mention flirt, ...

Persuasion is one of the first skills that I didn’t realize I was honing as I entered the workforce after college. I can trace it back to one of my first jobs in the sales department of Neiman Marcus.

Our boss Ron could talk us into just about anything. He could convince us to stay two hours over, even when there was only 10 minutes left in our shift and we were already mentally clocked out. He ...

Writing copy that will effectively influence readers is both an art and a science. Mastering the artistic aspects means honing one’s craft to ensure a level of originality and creativity that will ...