It was so popular that the brand brought it back, and revamped the packaging for this rerelease. The new design and revival ...

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

'Tis the season to mix milk into your soda. According to Pepsi, anyway. Pepsi launched a campaign Thursday encouraging customers to try the combination and use the hashtag #PilkandCookies (as in Pepsi ...

Combining these drinks with the bright, sweet, effervescent profile of Pepsi is a simple but highly effective way to elevate ...

The regular versions of Dr Pepper and Pepsi are now tied with each other in the No. 2 soda spot. Oleksandr Blishch - stock.adobe.com In the battle between Coke and Pepsi, Dr Pepper is coming out on ...

As younger drinkers shun traditional soda brands for gut-friendly alternatives, PepsiCo is hoping to lure them back with its iconic cola flavor. On Monday, the company is unveiling a healthier version ...

Coke is the number one soda in America. But the number two spot, previously held by Pepsi, now belongs to Dr Pepper. CNN reports that after years of slowly moving up in market share, Dr Pepper inched ...

Collecting your favorite PepsiCo items may take you back to the Pepsi Generation, a time when the cola could keep you cool on hot summer days. A 1963 marketing campaign helped launch PepsiCo into the ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...

PepsiCo’s Crystal Pepsi—a short-lived clear soda with a cult following—is officially making a comeback this summer. The beverage and snacking giant on Wednesday finally confirmed that Crystal Pepsi, ...