A couple of years ago, I had the pleasure of speaking on “The Attention Drug Wars” panel at South by South West (SXSW). The discussion centered on how successful social media companies like Facebook ...

Operant conditioning is B.F. Skinner’s name for instrumental learning: learning by consequences. Not a new idea, of course. Humanity has always known how to teach children and animals by means of ...

Operant conditioning is a behavioral theory created by famed psychologist B.F. Skinner that suggests that behavior is most easily modified when it produces a negative consequence. This theory can be ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...