(Bloomberg) -- Americans’ appetite for true-crime stories shows no sign of flagging. Exhibit A: the recent career trajectory of John B. Allen, better known to his ravenous, online fans as MrBallen.

John Allen, better known to millions of fans as MrBallen, is the latest social media star to strike a lucrative podcast pact with SiriusXM. The YouTube personality has reached an exclusive deal with ...

Last year, popular YouTuber and podcast host John Allen made the jump to comics with MrBallen Presents: Strange, Dark & Mysterious, a graphic novel that adapted some of the many true tales of horror ...