Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Planters has killed off Mr. Peanut. In a lead up to the Super Bowl, Planters released a pre-game ad Tuesday showing Mr. Peanut sacrificing himself to save actors Matt Walsh and Wesley Snipes after ...

I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

DALLAS, Texas (NEXSTAR) — Kraft Heinz Co. told The Wall Street Journal it is temporarily pausing promotion surrounding its Super Bowl stunt where the company killed off Mr. Peanut. The move is in ...

It’s that time of year again, when companies start releasing teasers to get you hyped for Super Bowl commercials. And this year Planters is making a gambit for the wildest Super Bowl campaign of the ...

Mr. Peanuts at Thanksgiving Day parade in 2014. - Ben Hider/Getty Images I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl (the ...