A simple, everyday routine for fresh, glowing skin without heavy makeup. Focusing on lightweight products, soft blending, and ...

In a world where filters and full-coverage glam dominate social media, the trend of minimal or no-makeup looks is making a strong comeback. More and more people are embracing their natural beauty and ...

ICYMI, Brenda Song collaborated on a makeup tutorial with the internet's favorite minimalist beauty brand, Merit. In the video, she reflects on her Y2K beauty blunders, her modern aesthetic, and what ...

If you’ve been doom-scrolling through BeautyTok lately, you’ve probably noticed everyone’s obsessed with barely-there foundation makeup looks, gone are the days of thick, cakey layers. The new holy ...

Kylie Kelce is sharing her no-fuss-glam secrets. On the latest episode of her podcast Not Gonna Lie with Kylie Kelce, released Thursday, March 13, the host answered a fan’s question about how she got ...

In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

Minimalist beauty shifts your focus toward styles that look good even as they grow. Think soft layers, simple bobs, natural curls, or long hair with gentle movement. These styles require far fewer ...