The marketing strategies that powered you through Series B can become bottlenecks at Series C because they’re optimized for ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

We all understand the concept of ‘positioning’ finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

Tim has been blogging about branding and marketing strategies for over 4 years. He has written numerous articles on promotional merchandise, brand positioning and advertising strategies. Tim has a ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

The bold new positioning communicates Real’s vision to simplify life’s most complex transaction by creating a simple solution that combines every touchpoint in the home buying and selling process into ...