As customer acquisition costs climb online, brands are treating payment instalment services as a marketing tool. Deferred payment options are attractive to younger, price-sensitive customers who are ...
Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...
To receive the Vogue Business newsletter, sign up here. When Sarah Flint noticed a mysterious upward creep in the cost of acquiring new customers on Facebook and Instagram last year, the designer ...
The foundation of the new guidelines are information and science, primarily tackling misinformation and greenwashing. Because sustainability has become a selling point for fashion brands, the UN says ...
Design by Madison Grosvenor. Buy this photo. At some point, we have to ask ourselves: Is liking clothing and the way it can make you feel frivolous, or is the assumption that these interests are ...
E-commerce is consolidating itself as the main shopping channel for millions of consumers during the holiday season in the United States. According to a Statista report, in 2025 online holiday sales ...
There was a time when fashion marketing carried an accent. Campaigns reflected where they came from—not just geographically ...