Companies are rebranding marketing as growth, revenue, and engineering. Here’s what it means for the field.

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...

Who makes up a marketing team? Think it’s a group of professionals with years of training in writing and design – a group you’d like to join, if only you had your marketing degree? So, while there are ...

You have the talent and ambition to succeed in the field of marketing. Let us help you take that knowledge and drive and apply it to an exciting career. At WMU Haworth, we have a wide range of career ...

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

Modern B2B marketing organizations and teams are in a state of constant evolution. They're charged with transforming the perception of Marketing from a cost center to a revenue center. They're ...

In today’s competitive digital landscape, marketing professionals face constant pressure to stay ahead of evolving technologies, platforms and consumer behaviors. Marketing certifications have emerged ...

Our specialized Communication, Arts, and Marketing career coach will help you launch a job, internship, or graduate school search in your field of interest. Howard is the Communication, Arts, and ...

Marketing has become incredibly complicated: Different methods, different outlets, different ways to accomplish goals… most marketing professionals must be Jacks and Jills of many trades. Why skills ...