Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies. Many, or all, of the products ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics ...

A small business’s online marketing strategy may include email, digital ads, social media, website content and online influencers. Many, or all, of the products featured on this page are from our ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other technologies mean B2B marketers have more options than ever before, adding a layer ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

The business plan and the marketing plan are both essential aspects of successful businesses. These plans not only help businesses organize their operations, but help benchmark their success or ...

You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

Get experience in integrated marketing communication, new product development, consumer behavior and culture, and sales technology with a Bachelor of Science in Marketing at Michigan Tech. Our ...

The MS in Marketing moves past surface-level trends to equip you with both the technical expertise and strategic mindset that today's marketing roles demand. Informed by input from leading Bay Area ...