Some marketers believe the purpose of marketing expense-to-sales ratios is to align marketing spend with industry norms. The belief may stem from the fact that marketing spend as a percentage of sales ...

The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

TechRadar Pro created this content as part of a paid partnership with Decodo. The content of this article is entirely independent and solely reflects the editorial opinion of TechRadar Pro. Marketing ...

Artificial intelligence AI research of robot and cyborg development for future of people living. Digital data mining and machine learning technology design for computer brain communication. The ...

As a business, there's a good reason you analyze your competitors' performance. It helps you define what goals you want to reach and, ultimately, achieve them. That's where benchmark marketing comes ...

Bendriouch, F.Z. (2025) Analysis of Airline Marketing Optimization Strategies: Taking Middle Eastern Airlines as an Example. Open Access Library Journal, 12, 1-17. doi: 10.4236/oalib.1114348 .

Dublin, Oct. 10, 2025 (GLOBE NEWSWIRE) -- The "Gaming Marketing Services Market - Global Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. The Gaming Marketing Services ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Originally, we analyzed and predicted refining margins manually using Excel, but now we’ve built a visualized data system by coding all data from specific markets through AI. This has significantly ...