Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.

The advertisement came from a marketing campaign for Back Market, a company that sells refurbished tech devices — not Apple, the company that manufactures iPhones. In early 2025, internet users shared ...

Google will allow ads for prediction markets in the U.S., but will exclude Nevada and require that advertisers be registered with the Commodity Futures Trading Commission (CFTC) or National Futures ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage ...

OpenAI launching ads on ChatGPT threatens Alphabet search ad revenue as ChatGPT scales. Click here to read why GOOG stock is ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...