A wave of TikTok videos has been giving people an unexpected peek behind the scenes of luxury fashion, and it all revolves ...

A few days ago, Simai Smaa, a digital content creator, shared a video of unboxing the Diptyque amenity bag she received while ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...