Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Stream NBC 5 for free, 24/7, wherever you are. Streaming ...

ORLANDO, Fla.--(BUSINESS WIRE)--FreeCast is unveiling a new offering for its programming partners that leverages cutting-edge advancements in both broadcast and streaming technologies. Known as ...

Streaming services surpassed both cable and network television in total viewership among people in the U.S. for the first time in May, according to a new report from Nielsen. Last month, streaming ...

According to Nielsen‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), streaming was 44.8% while broadcast and cable viewing combined was 44.2% of all TV watched.

Add Yahoo as a preferred source to see more of our stories on Google. For the first time, streaming services have eclipsed traditional television in overall U.S. TV viewership, according to a Nielsen ...

The consumer shift to digitally delivered video content has now been sealed, based on the May 2025 edition of The Gauge, Nielsen’s monthly report measuring total television usage by platform. As ...

Now that Nielsen is providing competitive multi-platform primetime data to its subscribers via its Streaming Content Ratings, the broadcast networks are getting a much clearer view of how their shows’ ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku (NASDAQ: ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third ...

When pre-existing live broadcast operations add streaming for the same events or content, there’s a temptation to “bolt on” streaming to the existing workflow and treat it as just another output or ...