Outside Levi’s flagship store in New York’s Times Square, the sidewalks are teeming with tourists, buskers, and unauthorized Elmo impersonators. Inside, the store is teeming with mannequins. A shopper ...

Women account for 36% of Levi's sales—Gass wants them to make up 50%.

Levi Strauss makes some of the most popular and iconic jeans around. From classic 501s to slim fit and skinny jeans, there’s no lack of styles to choose from. However, some of these cuts are ...

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At the foot of Telegraph Hill in San Francisco, in a renovated grain mill with soaring ceilings and wooden beams, Bart Sights is refining his recipes for denim. In his hands, stained dark blue from ...

Is this the oldest known pair of women’s jeans? Levi’s believes it’s finally sewed up the answer to that question. Levi Strauss & Co. announced Tuesday that it has acquired what the company believes ...