I grew up praying to a god in a language I did not understand. In particular, as an observant Conservative Jewish American (that is, “Conservative Jewish, not “conservative, Jewish”), I grew up ...

Shema Yisrael, or the Shema, is the central affirmation of Judaism. The prayer expresses belief in the singularity of God, that is, in God's oneness and incomparability. Though this opening verse is ...

It would be reasonable to assume that a language that contains the verb “to command” must also contain the verb “to obey.” The one implies the other, just as the concept of a question implies the ...

Fundamental to any repositioning of a brand is the need to do extensive research and listen to all constituencies and audiences. Often, it is most important to focus on the core users—in our case, us ...

So you’ve heard of the Shema, right? The most important prayer in Judaism? Traditionally recited twice a day, upon waking and going to sleep? Today, when we say “the Shema,” we’re talking about the ...