The Meta-owned platform launched a few new features for Instagram Reels creators on April 14, including new metrics, gifts, ...

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More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

A 2026 Meta-commissioned IPSOS study reveals the most-watched Instagram Reels categories in India, analyzing data from over 4 ...

Back in October, Instagram chief Adam Mosseri revealed plans to release a dedicated TV app that would let users binge Reels on the big screen, transforming the way users experience Instagram at home.