To my 10-year-old daughter, the term “American Girl” means “that store my meanie of a mom—unlike all the other, higher-quality moms—won’t let me go near.” While we’re on the defensive, why should I?

To my ten-year-old daughter, the term “American Girl” means “that store my meanie of a mom — unlike all the other, higher-quality moms — won’t let me go near.” While we’re on the defensive, why should ...

American Girl dolls have always been more than just a simple plaything — each character's back story, told through accompanying books, offers a window into life during a particular historical period.

The brand hits the big screen with the tale of child whose family and friends struggle through the Great Depression. Click to share on Facebook (Opens in new window) Click to email a link to a friend ...

Kit Kittredge: An American Girl" was brewed in a marketers' cauldron by evil warlocks who use words like "synergy" and "branding" and "cross-platform marketing." Usually, when art is used to serve ...