This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. KFC’s Colonel Sanders is back at the forefront of the ...

KFC is calling Colonel Sanders back into service as the ailing restaurant brand navigates what it calls a “Kentucky Fried comeback.” On Monday, the fast-food restaurant chain kicked off a national ...

A fast food restaurant's silly mascot may seem insignificant, but when a customer sees it, it can trigger emotions, memories, and even the impulse to go eat there. It's something that a passerby can ...

KFC’s Colonel Sanders is back at the forefront of the brand’s marketing and has taken on a serious demeanor as part of a multi-phased campaign that aims to return the Yum Brands chain to growth, ...