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Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." “Japanese skin care has a long legacy and deep cultural influence in the skin care industry, felt ...

Japanese skincare is admired around the world for its calm precision, quiet luxury, and devotion to skin health over quick fixes. Rooted in centuries of tradition and supported by modern science, the ...

I've waited half of my beauty editor life to make it to Japan. So it was a J-Beauty dream come true when I had the chance to walk into a Tokyo drugstore last year and survey the skincare, makeup ...

Growing up, I was familiar with Curél’s large bottles of body lotion, which lived atop my parents’ bathroom counter. To this day, my dad is a regular user, slathering the cream from head to toe daily.

Meaningful, intentional, harmonious. These are the enduring themes you'll see threaded through J-beauty's most iconic brands, from Japanese skin care to hair care and makeup. One thing this category ...