Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Humanz, an influencer marketing company, is hyper-focused on M&A. It acquired two startups this year and plans to ink more ...

It involved an influencer. Not just any influencer. A social media personality with more than 300,000 followers, a polished ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need ...

Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target audience. Given its undeniable impact over the years, it's hard ...

Industry heads converged at the conference to decode influencer campaigns, pop culture, the creator economy and more ...

Influencer marketing has become an integral part of modern brand strategies. Its ability to reach target audiences authentically and effectively through trusted voices has proven invaluable. Despite ...

Influencer marketing has become a significant part of the digital economy. Influencers allow brands to reach highly targeted audiences, and their endorsements are often perceived as more authentic ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...