It’s hard to escape the impacts of the Barbie movie’s estimated $150 million marketing campaign. You may have noticed advertisements with Burger King’s pink burgers to Airbnb’s Barbie Dreamhouse.
FILE - A patron buys a movie ticket underneath a marquee featuring the films "Barbie" and "Oppenheimer" at the Los Feliz Theatre, on July 28, 2023, in Los Angeles. The Japanese distributor of Warner ...
“Barbenheimer,” the simultaneous July 21 release of Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer,” turned a meme into the most widely anticipated cinematic event of the year. The films ...
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