Learning to effectively and efficiently use an artificial lure to trick a bass into biting is an important step in your development as an angler. Adding additional techniques to your repertoire helps ...

When it comes to fishing sag-bellied jumbo perch through the ice, it’s best to have a bunch of different artificial and live bait on hand. Notorious for how finicky they can be, jumbo perch can easily ...

If you’re interested in learning how to fish a chatterbait, then you probably already have some basic knowledge about this effective bass lure. One of the more revolutionary baits to come along, Z-Man ...

Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

A lot of factors can determine how many fish we’ll catch through the ice. Color is important: So is lure size. How the bait is attached to your line can be a consideration. A small jig attached to ...

It might be safe to say that trolling lures for blue ­marlin in the calm and tranquil waters off the Kona, Hawaii, coast is as good as it gets. With three towering ­volcanoes ­setting the backdrop, ...

As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...