Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

Facts and ideas can be mapped in ways that show how they relate to each other. The map drawing usually begins with outlined notes, because few people can think fast enough to construct a map in ...

Facts and ideas can be mapped in ways that show how they relate to each other. The map drawing usually begins with outlined notes, because few people can think fast enough to construct a map in ...