Personal computer maker Hewlett Packard (HP) is ready to embrace advertising as part of its business. The California-based computer giant is readying plans to launch its own ad network — appropriately ...

Hewlett-Packard plans to kick off a new brand advertising campaign Monday, spending hundreds of millions of dollars in an effort to convince businesses of its technology strength. As previously ...

HP and Amazon’s latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito’s “Crash the Super Bowl” contest, launched in 2006, has been one of the ...

The HP ads are running inside the Spotify iPhone application. The initiative is aimed at both driving sales and educating consumers about Windows 8. “As of April 2012 estimates were that Spotify had a ...

An unannounced HP tablet shown in new ads could be part of HP’s upcoming Windows 8 hardware line. An unannounced HP tablet shown in new ads could be part of HP’s upcoming Windows 8 hardware line. is a ...

My sub lapsed recently and I needed to wait a couple of months to renew, so I'm seeing ads again for the first time in a while. Tonight there was a huge drop-down Flash ad for the HP TouchSmart. It ...

Seriously. To be specific, the two companies are working on delivering targeted ads to HP's web-connected printers, and the ads would apparently only show up when you use HP's "scheduled delivery" ...

[youtube http://www.youtube.com/watch?v=aDXK9eCUcgE&hl=en_US&fs=1&] Most people in the world hear Hewlett-Packard and think “printers.” And who can blame them ...

The Spot:A man in an elegant pinstriped suit is filmed from the shoulders down. As he describes his various hobbies and entrepreneurial projects, he makes hand gestures illustrating each one. For ...

In a pioneering move 18 months ago, HP Inc., helmed by chief marketing and communications officer Antonio Lucio, bestowed a clear and unprecedented mandate to its advertising agency partners, grounded ...

What does Princess Fiona, Shrek’s fairy tale heroine, do with her personal computer? Tracks auctions on YeBay. DreamWorks Animation SKG teamed with Hewlett-Packard Co. to promote both “Shrek the Third ...