Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of ...

The EU is reportedly targeting Google following complaints it harms publishers that rely on sponsored content for revenue.

Winterthur, ZH – November 05, 2025 – PRESSADVANTAGE – netpulse AG, a Switzerland-based digital marketing agency, has expanded ...

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Adthena, the market-leading AI-driven search intelligence platform, has announced it has been recognized by Google as a ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

October 27, 2025 – PRESSADVANTAGE – In Fall 2025, a major transformation is underway in how local businesses appear online, ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT ...

Align vendor partners and share analytics to improve dealership marketing, boost leads, sales, and overall ROI.