If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1. What’s new ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

Twitter has been on a low boil for weeks as many users across the search marketing world expressed their extreme displeasure with Google Analytics 4 (GA4). While there are some positive comments, the ...

Decode Data launches on Google Marketplace with a utility that transforms GA4 BigQuery exports and replaces years of tutorials, custom pipelines, and SQL workarounds.