Man wearing Fjällräven Expedition Mid Winter Jacket while lying in snow It’s difficult to adequately emphasize just how chunky the Fjällräven Expedition Mid Winter Jacket feels when you first put it ...

Fjällräven has slowly but steadily carved itself out a formidable reputation in the outdoor world, hitting the sweet spot between aspirational everyday gear for casual punters and desirable high ...

Chances are you're familiar with the Fjällräven Kånken, considering it's on the back of almost every other person you pass regardless if you're on a city street or a woodsy trail. But Fjällräven just ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Swedish outdoor brand Fjällräven recently launched a new program ...