Firefly Toothbrush, a La Palma, California-based provider of children’s oral care solutions, has partnered with TerraCycle to divert its waste from landfills. The Firefly Free Recycling Program ...

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts -- Barbie, Spider-Man, Hot Wheels, Hello Kitty, and Peanuts toothbrushes -- have been awarded the ADA Seal of Acceptance, the ...

“You’re not done brushing — brush, brush, brush,” I holler to my son day in and day out wherever I am in the house. The fact that he uses an electric toothbrush allows me to tell exactly how long he’s ...

What parent hasn’t struggled to get children to brush their teeth regularly and thoroughly? The problem was especially vexing for Puneet Nanda, who calls himself Dr. Fresh after his Buena Park company ...

BUENA PARK, Calif. — Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance. The ADA Council on Scientific Affairs' ...

Hard as it is to imagine today, Dr. Fresh was once an irregular flosser. He owned a company that made toothbrushes but took string in hand only when something stuck in his teeth. Then he got braces to ...

Dr. Fresh, a California company known for its FireFly toothbrushes, is challenging kids to come up with the ultimate kid-friendly toothbrush -- one that is not only easy but fun to use. The company is ...

WILMINGTON, Del. — Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for ...

What: Dr. Fresh FireFly Barbie and Batman battery-powered rotary toothbrushes The pitch: Press a button and the handle flashes for two minutes, the dentist-recommended time for thorough brushing.

February is National Children’s Dental Health Month and we’ve got a few dental products that will make your kids excited to take care of their teeth. Children who develop good dental hygiene will grow ...