That cute top that looks so good in the H&M ad is a real piece of clothing. The model showing it off might not be. Fashion giant H&M is embracing AI’s ability to create digital “clones” and putting ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

If you follow fashion, you’re undoubtedly familiar with New York Fashion Week. It’s more than a series of runway shows; it’s a cornerstone of the global fashion industry—a vibrant celebration of ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Noetix’s N2 robot walks the catwalk at the UNESCO venue in Paris on Oct. 8, 2025. Noetix’s N2 robot walks the catwalk at the UNESCO venue in Paris on Oct. 8, 2025.Courtesy: Emma Meng Editor at Large ...

Artificial intelligence, often abbreviated as AI, has been a topic of conversation in nearly every industry worldwide, and fashion is no exception. While AI's impacts on a large scale are still ...

As nearly every company experiments with artificial intelligence and experts insist with increasing urgency that AI will soon be a feature of daily life, it’s no wonder many brands were eager to give ...

Angel Reese doesn’t just know how to ball, she knows how to style, too. The Chicago Sky rookie — who is featured on the cover of Vogue’s latest winter issue — revealed that she’s “always” been a fan ...

Here's an observation from the 2025 Victoria's Secret Fashion Show that would have seemed impossible in 2005: This year's runway cast was more inclusive than the entirety of fashion month. The annual ...