During this year's World Cup, FIFA is implementing hydration breaks for the players. FIFA has confirmed that they will ads during these game breaks. This year's World Cup is adding a brand new very ...

Hydration breaks, like the one taken by Real Madrid's Aurelién Tchouaméni at last summer's FIFA Club World Cup, will be a staple of the 2026 World Cup Dan Mullan / Getty Images FIFA will allow ...

FIFA and Adidas have now released the new ad campaign featuring Timothée Chalamet with Bad Bunny, Lionel Messi, and other soccer stars from all around the world. The campaign begins with Chalamet ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: @adidas / Instagram Timothée Chalamet, Lionel Messi, Bad Bunny, and more join forces for Adidas’ FIFA World Cup ad.

Fox and Telemundo are commanding record World Cup ad prices for 2026, with Fox’s top sponsorships ranging from $15M to $50M and Telemundo’s from $20M to $30M, inclusive of matched inventory across ...