The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...
Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...
In an article published in Communications Physics, researchers from the Université libre de Bruxelles and the Institute for ...
The latest trends in software development from the Computer Weekly Application Developer Network. This is a guest post for the Computer Weekly Developer Network written by Kai Waehner in his capacity ...
The Academy of Management Journal, Vol. 37, No. 1 (Feb., 1994), pp. 193-205 (13 pages) Previous research has shown that disputants differ substantially in how they experience, or cognitively "frame," ...
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