For all of the concerns about how TikTok is hurting the entertainment industry with its snackable content that shortens attention spans, it is still an effective channel for entertainment advertising.

The tech platform is debuting new ad format geared specifically toward entertainment advertisers, with creators on the ground in Park City. By Alex Weprin Senior Editor Streaming Ads, which is powered ...

Following its recent launch of Smart+ ads for streaming brands at Park City’s Sundance Film Festival, TikTok has announced identical ad formats aimed at connecting entertainment brands with European ...