If you've spent any time surfing the Web, you've probably been bombarded with adware or mobile adware, also known as "madware." These seemingly innocuous advertisements likely annoy you and your ...

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, ...

Yesterday Google announced that they will utilizing the DoubleClick cookie-based tracking technology to bring more targeted ads and better targeting features to adveristers. You can read most the blog ...