ST. PETE BEACH, Fla. (WFLA) — The iconic Don CeSar hotel celebrated the 95th anniversary of its opening on Monday. The Don CeSar, also known as St. Pete Beach’s “Pink Palace,” was built in 1928 by ...

Ever seen the "Pink Palace,” aka the Don CeSar hotel, in St. Pete Beach? It is massive. It's so big that it's on nautical charts as a guide for boaters! It has been salmon pink for the entire 94 years ...

This legendary beachfront hotel in Florida is known for Art Deco charm, Gulf Coast views, and unforgettable luxury escapes.

ST. PETE BEACH, Fla. (WFLA) — St. Pete Beach’s iconic Don CeSar hotel is celebrating its 96th anniversary on Tuesday. The “Pink Palace” was built in 1928 by real estate businessman Thomas Rowe as a ...

ST. PETERSBURG, Fla. — The famous Pink Palace is reopening after months of restoration from back-to-back hurricanes. The Don CeSar luxury hotel on St. Pete Beach will welcome back guests with a phased ...

ST. PETERSBURG, Fla. — After recovering from last year's hurricanes, the "crown jewel" of Florida's Gulf Coast will soon be welcoming guests back into its glamourous and timeless space. Just days ...

Along Gulf Boulevard on St. Pete Beach, a combination of luck and resources shaped the last 13 months for dozens of hotels ...

ST. PETERSBURG BEACH, Fla. -- The Don CeSar Beach Resort & Spa here joined Loews Hotels in December and was renamed the Don CeSar Beach Resort & Spa, a Loews Hotel. The 75-year-old, 277-room property, ...

John Marks is the new general manager at the Don CeSar Beach Resort & Spa. He succeeds George Fetherston, general manager for the past five years. Marks, 49, was transferred from his post as general ...

The Don CeSar Beach Resort isn't your typical concert venue, but over the past year, it has welcomed in the occasional singer-songwriter as part of its Live From Lowes concert series. The concept: ...