They say a little compliment goes a long way. And frankly, people often underestimate the effect and power of praise and good compliments. Other than boosting one's confidence and improving mood, ...

Earlier this year, Andrew Tindall shared remarkable data with me. He’d linked System1’s creative library with the Effies database to produce the mother of all effectiveness datasets. When you have ...

When it comes to game development in Vancouver, it all starts with Don Mattrick. In 1982, Mattrick was just a teenage programmer in a Vancouver suburb dabbling in game design with his friend Jeff ...

Consumers are becoming increasingly sophisticated when it comes to understanding brands, which is highly relevant to the understanding of ‘distinctive character’. However, courts and tribunals are not ...