Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.

Discover why Disney+ prices are going up for the ad-free plans – and why the company is cracking down on password sharing.

A lifelong, healthy parent-child bond is one of life's magical pleasures, and Disney Cruise Line is tapping into that feeling with its latest ad campaign. "Midnight Magic," which debuted during ...

The Walt Disney Company (NYSE:DIS) is considering launching a free version of Disney+ as it seeks to broaden its streaming ...

Disney Advertising and Amazon Ads today (June 17) integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. The collaboration ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content. By Erik Hayden Executive Editor, Business As media buyers ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months. According to the company’s earnings report last week, Disney’s DTC division – ...

Disney‘s prowess as an entertainment powerhouse is undisputed. Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company also ...