Business.com on MSN
Why owned marketing channels beat rented social media platforms
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...
In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
Healthcare Service Consultants on MSN
Evolving your GTM strategy: Shifting from channel to direct sales
The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...
Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...
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