PARIS — De Beers has called time out on its test-run of lab-grown diamond engagement rings, the company said Wednesday. Going forward, its lab-grown subsidiary Lightbox will continue to focus on its ...
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising ...
Diamond giant De Beers slashed the price of its lab-grown rocks by nearly 40%, citing their plummeting wholesale prices, the London-based company said Friday. The man-made gems, which have gained in ...
De Beers has attracted interest from several business groups and African governments as parent Anglo American looks to ...
“The recent entrance of Lightbox into the bridal category is a testament of consumer power and shift of the engagement ring market share towards lab-grown diamonds,” said Amish Shah, ALTR Created ...
LONDON — Céline Assimon is stepping down as chief executive officer of De Beers Jewellers in a pivotal moment for the retail brand, and the wider De Beers group. Assimon, who joined De Beers in 2020, ...
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The popularity of synthetic stones has sent the market for natural diamonds crashing. With consumers confused about how to tell the difference, how can a market leader like De Beers regain its sparkle ...
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