De Beers is synonymous with diamonds, having coined the phrase “diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following mining giant ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...

A six-year synthetic diamond experiment by De Beers is being abandoned in the first aftershock of the failed $49 billion attempt by BHP to buy mining rival Anglo American, the current owner of the ...

It appears that De Beers has spotted the writing on the wall in an increasingly crowded lab-grown diamond market. The diamond behemoth has begun testing engagement rings under its lab-grown subsidiary ...

Diamond mining giant De Beers Group has announced plans to discontinue its lab-grown diamond (LGDs) jewellery brand Lightbox and focus on natural diamonds in the jewellery sector. Discussions ...

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The diamond business has been losing its luster of late and the industry’s largest producer wants to bring some of the shine back. De Beers is taking action to jolt demand for the precious stones ...

De Beers Group is getting out of the business for lab-made diamond jewelry, shutting down its Lightbox brand and refocusing on naturally occurring gems after a steep decline in the price of ...

De Beers is saying goodbye. The company announced that it is officially closing its lab-grown diamond jewelry business, known as Lightbox, in a move that confirms its allegiance to traditional stones; ...

De Beers sold the least diamonds since halting sales altogether during the height of the global pandemic, as the industry struggles with weak demand and too much stock. De Beers sold just $80 million ...

De Beers made one of the steepest cuts to its diamond prices in years, as the world’s top producer tries to revive gem sales after the market ground to a halt. The industry almost came to a complete ...

De Beers on Thursday said it has slashed diamond sales in a bid to tackle a glut of gemstones in the market as the firm also vowed to spend an extra $20 million on advertising in a push to build ...