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The VW slogan has taken many forms over the years, and the earliest ones centered around the immortal Beetle people’s car - the brand’s defining automobile. A Volkswagen slogan is typically used for ...

The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly ...

Volkswagen will drop ‘Das Auto’ from all forthcoming advertising campaigns, according to a Reuters report. It will no longer appear underneath the Volkswagen logo, with the word ‘Volkswagen’ appearing ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

BERLIN (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty.

It looks like Volkswagen wants to move on completely from the emissions scandal and restore trust in customers all over the world. After either firing or suspending those responsible for installing a ...

Matthew Karnitschnig is POLITICO’s chief Europe correspondent. BERLIN — Europe’s worst-kept secret is that the Germans ultimately decide everything. “I’ll never forget how all the other member states ...

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Volkswagen is hoping to rejuvenate its image following its emissions scandal and is planning to dump its current slogan "Das Auto". Scarred by a public relations thrashing over its "Dieselgate" ...