It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and outraged as to why. It all began just days after the Christmas holiday, when ...

Tween girls love stuff. And not just run-of-the-mill stuff, but fun and trendy goods that are cute and cool and jazzy, just like them. When it came to creating the ultimate shopping list of the best ...

Some TikTok trends are silly and fun - like "holy airball!" - but others are downright concerning. Parents of teen and tween girls are sounding the alarm about a worrying new trend that one mom calls ...

Ariella Maizner started sewing at age 6. By 9, she was making clothes for herself and friends. That hobby became the launchpad for her tween clothing line, Theme. At 10, she was showing off her ...

Female characters focused more on looks and being attractive than male characters on shows aimed at eight to 12 year olds. That’s the conclusion from a new study that found even if girls were doing ...

The Girls’ Index survey reveals girls as young as 10 struggle with self-confidence, question their abilities and intelligence, and consume social media at unprecedented rates COLUMBUS, Ohio--(BUSINESS ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Parenting kids who are 10 to 18 (or so) is no joke, especially ...

We polled our editors and readers with tween-aged kids to give us the scoop on what products and people they love (are they still into Justin Bieber? One Direction broke up, right?). Then we ...

The Gen Z-er knows exactly what’s cool nowadays, whether that’s beauty, fashion, tech or lifestyle. And not only do they follow the latest and greatest trends, but this is the generation of the trend ...