Microsoft Advertising publishes Conversions API documentation

Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform.
exchangewire.com

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...
Forbes

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...
Morningstar

DIRECTV Empowers Advertisers to Connect Real-Time Outcomes to Ad Spend Through LiveRamp's Conversions API (CAPI) Hub

NEW YORK, April 16, 2026 /PRNewswire/ -- DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to integrate with LiveRamp's Conversions ...
MediaPost

Yahoo DSP Launches Conversion API To Help Advertisers Measure Conversions

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...